Astrum's Story
The name Astrum reflects the calm and clarity of a starlit sky, a reminder to pause, breathe, and find balance. Like constellations that quietly guide the way, we create a space where you can unwind, refocus, and feel centered, no matter what your day brings.
At Astrum, cutting-edge technology meets exceptional craftsmanship to redefine excellence, setting new benchmarks in quality and performance. Our unwavering commitment to perfection and precision makes Astrum the preferred choice for discerning customers seeking superior audio solutions.
Simple, steady, and always connected to what matters most.
Multicolumn
Our Mission
To create a world where everyone can pause, breathe, and find balance, helping individuals achieve calm, clarity, and focus in their daily lives.
Our Vision
To provide products that inspire moments of clarity, relaxation, and connection. Astrum aims to enhance lifestyles by offering simple, steady, and reliable solutions that help individuals unwind, refocus, and remain centered, no matter what life brings.
Our Values
Astrum delivers innovative, reliable solutions that bring clarity, foster connection, prioritize well-being, and inspire confidence through simplicity and continuous improvement of our products.
Our Awards
Most Valuable Service Awards Hong Kong - 2017
All Purpose Foldable Headphones of the year - 2014
Most Innovative Accessory Brand of the year - 2014
Asia's Best in Class Technology & Electronic Solutions - 2021
Most Valuable Service Award in Hong Kong - 2015
Innovation in Technology & Product Development - 2017
Designed in Hong Kong Awards - 2018
Asia's Most Valuable Corporate Awards - 2022
Best in Hong Kong Enterprise Awards - 2022
Augmented / Virtual / Mixed Reality Awards - 2024
"Proactive and open minded, to adopt new market trends and technologies has allowed us to be at the edge of innovation in technology sectors."
— Manoj Kumar Pansari, CMD
Astrum Timeline
2008
Astrum launched in South Africa
Astrum launched its innovative range of tech peripherals in South Africa in 2008, marking the beginning of a new era in affordable, high quality technology. With a focus on delivering cutting-edge gadgets and accessories, Astrum quickly became a trusted name in the region, known for reliability and exceptional performance. Since its launch, Astrum has expanded its footprint, offering products that seamlessly blend functionality with style, catering to tech enthusiasts and professionals alike.
2010
Foundation and Early Growth
Starting with a small range of essential tech peripherals, the company quickly gained traction by focusing on quality, affordability, and user-friendly designs. As demand grew, Astrum expanded its product line to include audio devices, mobile accessories, and computer peripherals, solidifying its reputation for delivering reliable tech solutions. This early growth laid the foundation for Astrum’s global expansion and success in diverse markets.
2011-2015
Expanding Product Portfolio and Markets
In 2011, Astrum expanded into new product categories, including wearables and computing peripherals. By 2013, the company entered the South African market through a local subsidiary, Astrum Peripherals Pvt Ltd. Continuous
portfolio expansion by 2015 led to the launch of more smart technology products, diversifying offerings to meet global demand.
2016
Awards and Global Recognition
Astrum achieved multiple international awards, including the Globe Platinum Award for Avant-Garde in Smart Technology and the Hong Kong Business Award. The implementation of SAP improved operational efficiency within the company. These accolades solidified Astrum's credibility in international markets.
2017-2019
Consolidation and Market Entry
Astrum's new production facility in India has boosted manufacturing capabilities, enabling strategic product launches across Southeast Asia and Africa. Continued award recognition strengthens its position as a trusted global tech brand.
2020-2021
Robust Growth and Global Challenges
In response to COVID-19, Astrum shifted focus to online distribution and accelerated product innovation to meet rising global demand. It gained recognition as a valuable brand in Hong Kong and a trusted partner in electronics.
2022
Strategic Steps Towards a Global Presence
Astrum expanded distribution networks across Europe, the Middle East, and North America, which opened new market opportunities. The introduction of tailored products and smart devices with a focus on IoT and lifestyle technology marked a priority in innovation. Strategic partnerships with major global retailers were established to enhance brand visibility.
2023
Moving Headquarters to the USA
Astrum's strategic decision to move its headquarters to the USA aims to enhance access to the North American market and align with global expansion goals. The company plans to establish eight regional offices worldwide by the end of 2024. There will be a focus on improving customer support and reinforcing Astrum's global presence through expanded product lines.
2024
Expanding to Europe
Astrum expanded its footprint to Europe, bringing its innovative tech peripherals to a wider audience. With a reputation for quality and affordability, Astrum’s entry into the European market marked a significant milestone in its global growth strategy. By partnering with leading distributors and launching localized marketing campaigns, Astrum introduced its diverse range of products to tech enthusiasts and professionals across the region, further solidifying its position as a trusted global brand.